Introduction of something new (idea, method, product) in our lives is generally termed as innovation. In every age during the evolution period of human, many think that there is nothing much left to discover. Suddenly something out of the blue is discovered and in every century human makes inventions and discoveries that surprise the world. In the 20th century when people starting to think that nothing more were left to invent or discover, it was Steve Job’s Apple that justified these people wrong. Graphical User Interface was introduced that changed the way we use computers and surf internet on computer these days. iPod took the world of music to a new height in the same century.

iTunes was unarguably an innovation having a great user interface and perfect integration with the hardware. iOS became world popular due to its security and millions of people now save a lot of money because they don’t need an antivirus program. Many mobiles and other devices entered the market but it was Apple that produced devices that everybody loved.  In short Apple conquered the world of technology that no other company could do.

Now that Apple has lost Steve Jobs, due to pancreatic cancer, the question being asked by many was, has innovation at Apple died with Steve Jobs? Will Apple be able to continue the momentum sustained by Steve Jobs for a very long time?
We are a generation that has seen rapid innovation and we are used to it. Although many think that this momentum is not very well carried by Apple after extinction of Steve Jobs as Apple has been rather criticized and not appreciated for making the iPad mini but the addition of Siri, introduction of iOS 6 and the announcement of iTunes 11 is still a healthy step by Apple. General Motors has announced that they will accommodate the Siri feature of Apple in their latest vehicles. Rumours say that Apple is making Apple TV which will change the landscape of our drawing rooms very efficiently and it is planned to be released by late 2013 or early 2014. New iPhone, new iOS and an improvement to the iPad mini screen resolution are much rumoured and much anticipated around the Apple lover’s circles.


Over all the way Apple is currently operating, it seems that innovation has not come to an end in Apple and the world’s largest company is showing signs of staying at the top for a long time.

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