BlackBerry plans to stop making its own phones

Blackberry

BlackBerry has announced that it plans to stop the design and manufacture of its own phones. Instead, the company will continue shifting its focus to its software and security related products. BlackBerry devices will continue to be made, however, the production will be outsourced to third-party manufacturers.

It is worth noting that the latest BlackBerry phone, the DTEK50, was also manufactured by a third-party manufacturer, TCL, with its software coming from BlackBerry.

According to a statement by CEO John Chen in the financial earnings press release, “The company plans to end all internal hardware development and will outsource that function to partners.” Mr Chen highlighted the fact that as part of the company’s new strategy, the company is focusing on software development, including security and applications. This was also evident from the fact that the financial earnings prominently stated the launch and shipment of BlackBerry Radar and BlackBerry Hub+ a number of times.

This shift doesn’t come as a surprise, given BlackBerry’s situation in the smartphone market. Once a major player in the smartphone arena, it has been quite some time since BlackBerry started focusing on enterprise and government clients, while consolidating its reputation for security. The company tried reinventing itself by shifting to Android based phones, while still focusing on the level of security its usual cadre of customers demanded. However the company still failed to gain a foothold in the competitive smartphone market.

Source – BlackBerry

The post BlackBerry plans to stop making its own phones appeared first on TechJuice.



~ Shop by Category ~


Mens Fashion in Pakistan  Mens Latest Fashion in Pakistan  Mens Fashion Accessories Online Shopping in Pakistan  Mens Belts Online Shopping in Pakistan  Cufflinks Online Shopping in Pakistan  Mens Perfumes Online Shopping in Pakistan  Mens Sunglasses Online Shopping in Pakistan  Mens Wallets Online Shopping in Pakistan  Mens Watches Online Shopping in Pakistan  Mens Clothing Online Shopping in Pakistan Mens Wester Clothing Online Shopping in Pakistan  Export Stock Lot & Export Leftover in Pakistan  Mens Winter Collection 2019-2020  Mens Hoodies & Jackets Online Shopping in Pakistan  Mens Jeans Online Shopping in Pakistan  Mens Pants Online Shopping in Pakistan  Mens Shirts Online Shopping in Pakistan  Mens T-shirts Online Shopping in Pakistan  Mens Pakistani Clothing Online Shopping in Pakistan  Mens Nightwear & Undergarments Online Shopping in Pakistan  Mens Bathrobe Online Shopping in Pakistan  Mens Nightwear Online Shopping in Pakistan  Mens Pajamas Online Shopping in Pakistan  Mens Undergarments Online Shopping in Pakistan
Ladies Fashion Online Shopping in Pakistan  Ladies Latest Fashion Online Shopping in Pakistan  Womens Accessories Online Shopping in Pakistan  Ladies Handbags & Purses Online Shopping in PakistanLadies Perfumes Online Shopping in Pakistan  Ladies Sunglasses Online Shopping in Pakistan  Ladies Watches Online Shopping in Pakistan  Ladies Clothing Online Shopping in Pakistan  Pakistani Dresses Online Shopping in Pakistan  Pakistani Dresses Latest Designs & New Arrival  2018 Collection Pakistani Dresses in Pakistan  2019 Collection Pakistani Dresses Designs  Abaya & Hijab Online Shopping in Pakistan  Ladies Kurti Online Shopping in Pakistan  Original Dresses Online Shopping in Pakistan  Replica Dresses Online Shopping in Pakistan  Stitched Dresses Online Shopping in Pakistan  Unstitched Dresses Online Shopping in Pakistan  Bridal Dresses Online Shopping in Pakistan  Designer Dresses Online Shopping in Pakistan  Eid Collection Pakistani Dresses 2019-2020  Engagement Dresses Online Shopping in Pakistan  Mehandi Dresses Online Shopping in Pakistan  Nikah Dresses Online Shopping in Pakistan  Party Dresses Online Shopping in Pakistan  Walima Dresses Online Shopping in Pakistan  Wedding Dresses Online Shopping in Pakistan  Chiffon Dresses Online Shopping in Pakistan  Embroidered Dresses Online Shopping in Pakistan  Lawn Dresses Online Shopping in Pakistan  Linen Dresses Online Shopping in Pakistan  Net Dresses Online Shopping in Pakistan  Satin Dresses Online Shopping in Pakistan  Silk Dresses Online Shopping in Pakistan  Velvet Dresses Online Shopping in Pakistan  Indian Dresses Online Shopping in Pakistan  Ladies Summer Collection Pakistani Dresses 2019-2020  Ladies Winter Collection Online Shopping in Pakistan  Lingerie Online Shopping in Pakistan  Lingerie New Arrival 2019-2020 Collection  Ladies Bathrobe Online Shopping in Pakistan  Bikini Online Shopping in Pakistan  Bra Online Shopping in Pakistan  Bra Panty Sets Online Shopping in Pakistan  Panty & Thongs Online Shopping in Pakistan Bra by Color  Bra by Size  Bra by Types - Types of Bra  Body Shaper Online Shopping in Pakistan  Camisole Online Shopping in Pakistan  Sexy Lingerie Online Shopping in Pakistan  Nightwear Online Shopping in Pakistan  Nighty Online Shopping in Pakistan  Bridal Nighty Sets Online Shopping in Pakistan  Body Stocking & Leg Stocking Online Shopping in Pakistan  Tights Online Shopping in Pakistan  Ladies Undergarments Online Shopping in Pakistan