Black Friday Sale: Daraz gathers orders equal to an entire day in the first 10 seconds

Daraz Online Shopping

Daraz is one of the most visited e-commerce stores in Pakistan. They were also the ones who pioneered the concept of online Black Friday Sales in the country. This year they conducted once again which they claim to be their most successful Black Friday Sale so far, taking a considerable chunk of customers from their relatively younger competitor websites.

In order to get more details on Black Friday at Daraz, we reached out to Hamaad Ravda, Chief Marketing Officer, Daraz Group. Not open to sharing the exact figures, he gave us some insights on Black Friday.

According to him, the number of orders Daraz received on this Black Friday is equal to the number of orders they usually receive in 2 months time. Which means that every hour of Black Friday Sale was roughly equal to the number of orders in 2 days on Daraz.

“We did orders equal to an entire day in the first 10 seconds of the sale”, mentions Hamaad.

Additionally, at 10am of Black Friday Sale, Daraz had already surpassed the number of orders that happened in last years’ Black Friday.

Daraz will deliver 70% of orders in the next two days.

Over 2 million people visited Daraz throughout the day and average cart size for each buyer was PKR 7,100. This Black Friday in Pakistan turned out to be mobile first with the majority of orders and visits through smartphones.

“Orders on Mobile were over 55% of total orders. Mobile was 58% of total traffic. This shows how Pakistan is increasingly a mobile-first market”, added Hamaad.

The most sold item was Infinix Hot 4.

Daraz Online Shopping
Hamaad mentioned that Daraz had the biggest assortment of products, exceeding 150,000, and the best prices, and deep stock on deals, which added a lot to their advantage and maximum people were able to avail the deals. Daraz managed to keep a hefty number of products under popular categories as well.

He further added that 70% orders will be delivered in the next two days, a feat. not many stores in Pakistan have been able to achieve. As compared to last year, there were fewer technical glitches and the experience of customers was smooth and pleasurable.

The number of orders Daraz received on this Black Friday is equal to number of orders they usually receive in 2 months-time.

On the other hand, Kaymu, another Rocket Internet venture, did a massive amount of orders with very lean operations and costs. Kaymu and Daraz have different business models and they target different segment of people. For example, the average shopping cart size at Kaymu is 1/3rd of the size of cart at Daraz. Still, the platform was able to get humongous orders; it received half a month of orders in one day of sale.

This year’s Black Friday Sale has been bigger than ever before with numerous e-commerce competitors in the playfield. HomeShopping, an e-commerce store dedicated to electronic gadgets and appliances, received 200,000 visitors on the first day of the sale. Clicky, a new entrant in the fashion e-commerce scene, received 5000 orders while Yayvo is claiming to have received over 50,000 orders on their entire sales week.

The post Black Friday Sale: Daraz gathers orders equal to an entire day in the first 10 seconds appeared first on TechJuice.



~ Shop by Category ~


Mens Fashion in Pakistan  Mens Latest Fashion in Pakistan  Mens Fashion Accessories Online Shopping in Pakistan  Mens Belts Online Shopping in Pakistan  Cufflinks Online Shopping in Pakistan  Mens Perfumes Online Shopping in Pakistan  Mens Sunglasses Online Shopping in Pakistan  Mens Wallets Online Shopping in Pakistan  Mens Watches Online Shopping in Pakistan  Mens Clothing Online Shopping in Pakistan Mens Wester Clothing Online Shopping in Pakistan  Export Stock Lot & Export Leftover in Pakistan  Mens Winter Collection 2019-2020  Mens Hoodies & Jackets Online Shopping in Pakistan  Mens Jeans Online Shopping in Pakistan  Mens Pants Online Shopping in Pakistan  Mens Shirts Online Shopping in Pakistan  Mens T-shirts Online Shopping in Pakistan  Mens Pakistani Clothing Online Shopping in Pakistan  Mens Nightwear & Undergarments Online Shopping in Pakistan  Mens Bathrobe Online Shopping in Pakistan  Mens Nightwear Online Shopping in Pakistan  Mens Pajamas Online Shopping in Pakistan  Mens Undergarments Online Shopping in Pakistan
Ladies Fashion Online Shopping in Pakistan  Ladies Latest Fashion Online Shopping in Pakistan  Womens Accessories Online Shopping in Pakistan  Ladies Handbags & Purses Online Shopping in PakistanLadies Perfumes Online Shopping in Pakistan  Ladies Sunglasses Online Shopping in Pakistan  Ladies Watches Online Shopping in Pakistan  Ladies Clothing Online Shopping in Pakistan  Pakistani Dresses Online Shopping in Pakistan  Pakistani Dresses Latest Designs & New Arrival  2018 Collection Pakistani Dresses in Pakistan  2019 Collection Pakistani Dresses Designs  Abaya & Hijab Online Shopping in Pakistan  Ladies Kurti Online Shopping in Pakistan  Original Dresses Online Shopping in Pakistan  Replica Dresses Online Shopping in Pakistan  Stitched Dresses Online Shopping in Pakistan  Unstitched Dresses Online Shopping in Pakistan  Bridal Dresses Online Shopping in Pakistan  Designer Dresses Online Shopping in Pakistan  Eid Collection Pakistani Dresses 2019-2020  Engagement Dresses Online Shopping in Pakistan  Mehandi Dresses Online Shopping in Pakistan  Nikah Dresses Online Shopping in Pakistan  Party Dresses Online Shopping in Pakistan  Walima Dresses Online Shopping in Pakistan  Wedding Dresses Online Shopping in Pakistan  Chiffon Dresses Online Shopping in Pakistan  Embroidered Dresses Online Shopping in Pakistan  Lawn Dresses Online Shopping in Pakistan  Linen Dresses Online Shopping in Pakistan  Net Dresses Online Shopping in Pakistan  Satin Dresses Online Shopping in Pakistan  Silk Dresses Online Shopping in Pakistan  Velvet Dresses Online Shopping in Pakistan  Indian Dresses Online Shopping in Pakistan  Ladies Summer Collection Pakistani Dresses 2019-2020  Ladies Winter Collection Online Shopping in Pakistan  Lingerie Online Shopping in Pakistan  Lingerie New Arrival 2019-2020 Collection  Ladies Bathrobe Online Shopping in Pakistan  Bikini Online Shopping in Pakistan  Bra Online Shopping in Pakistan  Bra Panty Sets Online Shopping in Pakistan  Panty & Thongs Online Shopping in Pakistan Bra by Color  Bra by Size  Bra by Types - Types of Bra  Body Shaper Online Shopping in Pakistan  Camisole Online Shopping in Pakistan  Sexy Lingerie Online Shopping in Pakistan  Nightwear Online Shopping in Pakistan  Nighty Online Shopping in Pakistan  Bridal Nighty Sets Online Shopping in Pakistan  Body Stocking & Leg Stocking Online Shopping in Pakistan  Tights Online Shopping in Pakistan  Ladies Undergarments Online Shopping in Pakistan