Black Friday Sale: A closer look at how HomeShopping fared

HomeShopping

It wouldn’t be wrong to state that almost all popular stores conducted their own Black Friday Sales yesterday, sometimes dubbed with different names. People went into a frenzy, stores were brimming with customers and same was the case at their online counterparts.

HomeShopping, a well-known e-commerce store for electronics, also conducted their second Black Friday Sale. HomeShopping mostly stocks electronic gadgets ranging from Computers, Laptops, Mobiles, Tablets, to Gaming Consoles, Musical Equipment, and Home Appliances. For their sale, which was marketed as White Friday, they had discounts up to 70%.

HomeShopping

We got in touch with Shayaan Tahir, CEO HomeShopping, who gave us some insights to the sale. He was a little hesitant to share exact figures. However, we got some hints and information in bits and pieces.

Over 1000 orders were made during the first hour at HomeShopping.

According to Shayan, they were a little unprepared for the “White” Friday Sale and received over 40,000 visitors and 1000 orders in their first hour. The massive traffic during that time period caused their website to crash and remained so for close to an hour. This caused them a loss of a significant number of potential customers.

HomeShopping received over 200,000 visitors throughout the day.

The average cart size on HomeShopping was the biggest one, we have come across on Black Friday so far, a hefty PKR 18,000. During the entire day, their site received over 200,000 visitors. The total number of sales at this point is not confirmed as they are facing a bottleneck in processing their orders. The sale continues for the next few days as well and will wrap up on November 30th.

Lack of preparation on HomeShopping’s end resulted in loss of visitors and orders. The website went down at the peak time of the sale and their order processing department seems to be crumbling under the number of orders they are receiving. However, the team has learned a lot from this year’s sale and hope to improve in the future.

This year’s Black Friday Sale in Pakistan has been bigger than last year’s as more orders were placed than every before. This also attributes to the fact that now there are more players in the e-commerce industry of Pakistan.

Daraz, the pioneer of Black Friday Sales in Pakistan, got over 2 million visitors and hinted that they received orders equivalent to orders of 2 months on their website. Clicky, a new entrant in the fashion e-commerce scene, received 5000 orders while Yayvo is claiming to have received over 50,000 orders on the first day of the sale.

The post Black Friday Sale: A closer look at how HomeShopping fared appeared first on TechJuice.



~ Shop by Category ~


Mens Fashion in Pakistan  Mens Latest Fashion in Pakistan  Mens Fashion Accessories Online Shopping in Pakistan  Mens Belts Online Shopping in Pakistan  Cufflinks Online Shopping in Pakistan  Mens Perfumes Online Shopping in Pakistan  Mens Sunglasses Online Shopping in Pakistan  Mens Wallets Online Shopping in Pakistan  Mens Watches Online Shopping in Pakistan  Mens Clothing Online Shopping in Pakistan Mens Wester Clothing Online Shopping in Pakistan  Export Stock Lot & Export Leftover in Pakistan  Mens Winter Collection 2019-2020  Mens Hoodies & Jackets Online Shopping in Pakistan  Mens Jeans Online Shopping in Pakistan  Mens Pants Online Shopping in Pakistan  Mens Shirts Online Shopping in Pakistan  Mens T-shirts Online Shopping in Pakistan  Mens Pakistani Clothing Online Shopping in Pakistan  Mens Nightwear & Undergarments Online Shopping in Pakistan  Mens Bathrobe Online Shopping in Pakistan  Mens Nightwear Online Shopping in Pakistan  Mens Pajamas Online Shopping in Pakistan  Mens Undergarments Online Shopping in Pakistan
Ladies Fashion Online Shopping in Pakistan  Ladies Latest Fashion Online Shopping in Pakistan  Womens Accessories Online Shopping in Pakistan  Ladies Handbags & Purses Online Shopping in PakistanLadies Perfumes Online Shopping in Pakistan  Ladies Sunglasses Online Shopping in Pakistan  Ladies Watches Online Shopping in Pakistan  Ladies Clothing Online Shopping in Pakistan  Pakistani Dresses Online Shopping in Pakistan  Pakistani Dresses Latest Designs & New Arrival  2018 Collection Pakistani Dresses in Pakistan  2019 Collection Pakistani Dresses Designs  Abaya & Hijab Online Shopping in Pakistan  Ladies Kurti Online Shopping in Pakistan  Original Dresses Online Shopping in Pakistan  Replica Dresses Online Shopping in Pakistan  Stitched Dresses Online Shopping in Pakistan  Unstitched Dresses Online Shopping in Pakistan  Bridal Dresses Online Shopping in Pakistan  Designer Dresses Online Shopping in Pakistan  Eid Collection Pakistani Dresses 2019-2020  Engagement Dresses Online Shopping in Pakistan  Mehandi Dresses Online Shopping in Pakistan  Nikah Dresses Online Shopping in Pakistan  Party Dresses Online Shopping in Pakistan  Walima Dresses Online Shopping in Pakistan  Wedding Dresses Online Shopping in Pakistan  Chiffon Dresses Online Shopping in Pakistan  Embroidered Dresses Online Shopping in Pakistan  Lawn Dresses Online Shopping in Pakistan  Linen Dresses Online Shopping in Pakistan  Net Dresses Online Shopping in Pakistan  Satin Dresses Online Shopping in Pakistan  Silk Dresses Online Shopping in Pakistan  Velvet Dresses Online Shopping in Pakistan  Indian Dresses Online Shopping in Pakistan  Ladies Summer Collection Pakistani Dresses 2019-2020  Ladies Winter Collection Online Shopping in Pakistan  Lingerie Online Shopping in Pakistan  Lingerie New Arrival 2019-2020 Collection  Ladies Bathrobe Online Shopping in Pakistan  Bikini Online Shopping in Pakistan  Bra Online Shopping in Pakistan  Bra Panty Sets Online Shopping in Pakistan  Panty & Thongs Online Shopping in Pakistan Bra by Color  Bra by Size  Bra by Types - Types of Bra  Body Shaper Online Shopping in Pakistan  Camisole Online Shopping in Pakistan  Sexy Lingerie Online Shopping in Pakistan  Nightwear Online Shopping in Pakistan  Nighty Online Shopping in Pakistan  Bridal Nighty Sets Online Shopping in Pakistan  Body Stocking & Leg Stocking Online Shopping in Pakistan  Tights Online Shopping in Pakistan  Ladies Undergarments Online Shopping in Pakistan