Upaisa to Introduce Debit Card, Mobile App, E-ticketing Service for Customers


Upaisa, the newly launched branchless banking service from Ufone, is coming with array of industry first service including Debit Card for its customers mainly the wallet account holders, Mobile App for retail agent and customers and E-ticketing services of different buses and airlines, this was stated by Taimur Cheema, GM Mobile Financial Services-Ufone, during a press briefing in Karachi.

All these facilities and services will be made available to customers in next few weeks which will help them getting benefits of advance features of branchless banking through Upaisa.

The wallet opening process has been made convenient. Furthermore, there has been innovation in pricing via reduction in charging slabs making it simpler for customers and Agents to remember.

Debit Cards and Mobile Apps are being introduced first time by any operators at such initial stage of its service in the whole industry, which is a landmark achievement for the company to attract its customers at maximum level.

Cheema also highlighted that “industry first Debit Card will also be introduced by Upaisa powered by Union Pay. Using this debit card customers will not only be able to withdraw cash from ATMs but will also be able to do transactions on POS.

Ufone is positive that this sector has a lot of potential and exceptional services, if offered, will help in gaining more customer confidence for mobile banking. By providing excellent services and to further promote branchless banking.

Upaisa Press Briefing

Upaisa’s future development plans include as mentioned by Mr. Cheema, “We are working on developing a mobile application for agents that can help perform transactions, open accounts and for record keeping of transactions”

“A similar mobile application is also under development for customers through which they will be able to perform transactions, check their account balance, account history, money transfer, utility bill payments and Uload without visiting the retailer.”, said Mr. Cheema

Also, Ufone plans to introduce the e-ticketing service for transportation companies to offer more convenience to customers”. “We are also looking forward to adding more merchants to our network to broaden horizons for our customers” added Cheema .

Upaisa is the sixth services of branchless banking in the country whereas it is fourth operator which started its services in June 2013.

Upaisa Crosses Rs 3 Billion Worth of Transactions

Upaisa, during the press conference, announced that it achieved Rupees 3.1 billion transaction in a very short span of time. As per Upaisa, a total of 912,000 transactions have been made including 601,000 financial transactions.

With the largest agents’ network of 9, 224 agents at the time of launch nationwide, Upaisa aim to provide its users convenience and easy accessibility without any restriction of time and place.

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