By Saman Asif
DTH or Direct-to-home TV system is usually perceived as an expensive solution and majority hold the view that cable TV is not going to get replaced by DTH due to its cost-effectiveness.
Even PEMRA believes that DTH might not entirely replace cable TV, even in the long run.
PEMRA’s spokesperson, while commenting on the situation, said “The fact that DTH will come to Pakistan does not mean cable system will be demolished from grass root levels. Both services will be employed simultaneously by users”.
DTH, on the other hands, obviously offers the advantage of superior quality and hence quality conscious people would immediacy opt for DTH.
Not to mention, audio and visual quality provided by DTH is unbelievably commendable. Each colour, graphic and sound is enhanced. While we aren’t sure about the adaption rate as of now, but surely DTH technology awareness will spread from classes to the masses during the time to come.
Talking about adaption is probably too early right now as many of us are even not sure about when DTH is actually going to surface in Pakistan.
If you can recall, PEMRA had very proudly announced the issuance of two licenses for DTH to Cross Currents (Pvt) Limited and ARY communication back in December 2003.
Both the groups, however, shelved the projects as everything was put to hold.
But now, news from various authentic sources have confirmed that only numbered weeks are left to finally welcome the most advanced and breakthrough TV broadcast technology in Pakistan.
The time left to experience Pakistani DTS is inversely proportional to the number of consumers of illegal Indian Dish TV in Pakistan.
Just in case if you don’t know, people across Pakistan have purchased illegal STBs (Set-Top-Box ). Each month they are paying at least Rs. 1,000 and the one time installation is costing them Rs. 7,000-8,000.
These Indian DTH services offer a total of 99 channels, out of which almost 50 are foreign news channels, while 35 others are regional Indian channels. Only 15 channels are what Pakistanis get against such hefty investments.
This whole illegal Indian Dish TV market translates into $150 Million for Indian DTH service providers without any tax deduction.
Its up to PEMRA now that they make the DTH a reality in Pakistani market with local operators to earn all this money with proper taxing to aid our national exchequer.
So if you are an avid TV viewer who won’t compromise on quality then your wait isn’t going to be long enough. Instead of investing into illegal Indian Dish TV solutions, just wait a little, as Pakistan DTH operators are going to serve you very soon.
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