Lenovo Launches Smartphones in Pakistan with Aim to Become No 3 Player in First Year

Lenovo today announced that it will be launching this September its smartphones for the first time in Pakistan with a ten-model portfolio, designed to fit every style, personality and budget.

Sharay Shams, Head of Smartphone Business at Lenovo Middle East and Africa along with Arif Shafique, Country Manager for Lenovo Pakistan, announced five Android smartphones today in an event that concluded here in Karachi in the evening today.

Sharay Shams said that Lenovo is aiming to become the number three smartphone player in Pakistan with-in its first year, exactly like they are placed now in UAE and Saudi Arabia after one year of the launch in two Middle Eastern markets.

Lenovo officials explained company’s positing in regional and global markets. They said that company is ready to greet the future technologies and that their proven leadership in laptops is now translated to tablets and smartphone segments.

The first Lenovo smartphones will hit the shelves in Pakistan early September and include the dual-SIM and quad-core S-series with the slim and fashionable S850, the S860, the S650 and Lenovo’s A369, company’s low end phone with a price tag of Rs. 8,900.

Lenovo will also introduce its highly anticipated flagship device Vibe Z2 Pro in Pakistan around late September. Lenovo officials didn’t reveal the price for Vibe Z2 yet, but said that it will be a high-end device.

Check below the prices of Lenovo Phones at the time of Launch next month:

Model	Price	Availability
A369i	PKR 8900.00	Early September
S650	PKR 19,700.00	Early September
S850	PKR 29,700.00	Early September
S860	PKR 36,500.00	Early September
A328	TBD	Late September
A536	TBD	Late September
A606	TBD	Late September
S580	TBD	Late September
S856	TBD	Late September
Vibe Z 2 Pro	TBD	Late September

Lenovo smartphones will be available at all major retailers and will be distributed in Pakistan through Tech Sirat who will also provide after sales support.

Commenting on the debut of Lenovo smartphones in Pakistan, Sharay Shams said, “Pakistan is proving to become a very competitive and important market in the smartphone landscape. With the recent expansion into 3G and 4G networks, and the development of the existing network infrastructure, there is a natural consumer need for smartphones. For the past year, we have been receiving a lot of questions about the smartphone launch date in Pakistan and we’re happy to finally be able to provide consumers with our flagship smartphones.

Lenovo is world’s fourth smartphone vendor number one vendor in China.

“In Pakistan, recent research figures from the Pew Research Center indicate that smartphone penetration stands at only 3%. With the network optimization that’s taking place across the country, we expect this figure to rise significantly in the coming years, and Lenovo is well placed to nurture this growth with a wide range of smartphones.”

Select models of Lenovo’s smartphones will also come equipped with a range of DOit apps; with the award-winning SHAREit, users can instantly share pictures, videos, music files, documents, contacts and even apps with up to five devices without an Internet connection.

It wirelessly transfers information or even the app itself between devices at up to 40x faster than Bluetooth®. SECUREit optimizes and protects users’ mobile data with its menu of data-protection tools. With a single touch, it protects against viruses, spam and malware, and if the tablet becomes lost or stolen, anti-theft protection locks it down. SECUREit acts as a privacy guard to protect against unwarranted access to users’ private information and also makes the tablet operate faster by taking actions such as closing redundant background apps.

Check below the pictures of the five smartphone that were unveiled today:

Lenovo Z 2 Pro

Lenovo S650

Lenovo S650 is only 8.7mm thin and features a laser-etched fabric-feel rear cover for better grip. Resistant to scratches and fingerprints, this phone looks good at all times, letting you be a fashion icon without busting your wallet.

It runs on a powerful 1.3 GHz quad-core processor and the gesture and motion-based user interface makes it easy to use with one hand. Add to it the excellent front and rear cameras and you get a chic, powerful phone at a very reasonable price.

S650 is price at Rs. PKR 19,700.00.

Lenovo S860

The Lenovo S860 is a powerful and responsive smartphone that keeps up with even the busiest people, featuring ultra-long battery life for all-day productivity. The large 5.3” HD screen, quad-core processor and 2GB of RAM make it a smooth and stylish performer.

It is best for mobile professionals who need a smartphone that goes as long as they do and young people who want uninterrupted gaming, chatting, socializing, surfing, and email all day long on a large HD screen.

S860 is priced at Rs. 36,500

Lenovo S850

The Lenovo S850 smartphone is a slim and ultra-light device powered by a 1.3 GHz Quad-core processor. The all-glass exterior (in a choice of blue, pink and white) looks as good as the high-res pics it takes. Boasting a big 5” HD screen with ultra-wide viewing angles, along with 13MP rear and 5MP front cameras, the S850 is great for shooting and sharing pictures.

It’s the perfect phone for fashion-conscious stylistas who want a stunning smartphone that suits their style, and social butterflies who love to be connected, share selfies and video chat all day.

Lenovo S850 will be priced at Rs. 29,700

Lenovo A369i

The low-end Lenovo A369i comes with a 4” screen to offer a great multimedia experience at an affordable price. It also ensures a seamless and more responsive interface as it runs the Android Jelly Bean OS on its 1.3GHz dual-core processor.

Add to this its Dual SIM feature. A369i – when launched – will be priced at Rs. 8,900.